Natalia Shagarina

Natalia Shagarina joined The Willard Group Moscow in October 2003 and served as client leader for a number of multinational clients such as Nestle and Tetra Pak. Currently Natalia runs Business-to-Consumer Communications Department.

There is a broad range of successful PR projects in Natalia’s portfolio. She creates strategic communicational campaigns and organizes special and media events.

Natalia participates in media and crisis preparedness trainings in mock-up sessions using her broad experience in different types of media from TV to daily papers.

Natalia has a strong background in PR and International Media Business. Prior to working with The Willard Group, she served as Associate Director in Veneto Publishing House, supervising relations with international licensors - American Media Inc and Time Inc. Her main responsibilities included managing editorial, legal and financial issues for international publications such as Shape, New Musical Express and Natural Health. Previously Natalia was in charge of Public Relations in the publishing house, managing media relations, promo events and special projects.

Natalia is a graduate of Lomonosov Moscow State University, Faculty of Journalism and holding a degree in TV journalism. Natalia started her student career as a TV reporter at the 1st National TV Channel (ORT). Later she switched to printed media such as national daily newspapers and glossy magazines.